With Visa, it introduced the Trusted Agent Protocol, which connects Web Bot Auth with payment networks so merchants can identify trusted agents. Visa is incorporating the capabilities into Visa Intelligent Commerce; Mastercard is incorporating Web Bot Auth into Mastercard Agent Pay; American Express will also use Web Bot Auth in its agentic commerce program. Cloudflare says agents built with its Agents SDK will soon be able to shop autonomously at millions of merchants. The release describes planned integrations and intended capabilities, not evidence of broad deployment or measured outcomes. Source: https://www.cloudflare.com/press/press-releases/2025/cloudflare-collaborates-with-leading-payments-companies-to-secure-and-enable-agentic-commerce/
That's a wrap on Day 2 of #CloudflareConnect.
In one minute
Cloudflare said it is working with Visa, Mastercard, and American Express to apply Web Bot Auth to agentic commerce.
What changed: Adds a Cloudflare Connect Day 2 announcement: Cloudflare is collaborating with Visa, Mastercard and American Express on securing and enabling agentic commerce.