{
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  "type": "raw_signal",
  "id": "tg-2608",
  "slug": "ai-reorganizes-marketing-around-search-and-orchestration",
  "title": "AI Reorganizes Marketing Around Search and Orchestration",
  "description": "McKinsey frames marketing work as a coordinated system of human judgment, AI search visibility, generated content, and agent-mediated customer journeys.",
  "observed_at": "2026-07-02",
  "why_it_matters": "This dated record adds public evidence to the ai native orgs move to review and orchestration analysis and keeps the claim auditable as the underlying products and practices change.",
  "novelty": "notable",
  "verification_level": "source-linked",
  "signal_type": "market-scan",
  "evidence_kind": "primary-source",
  "status": "published",
  "telegram_message_id": 2608,
  "telegram_url": "https://t.me/qwgai/2608",
  "topics": [
    "marketing",
    "agentic-commerce",
    "orchestration"
  ],
  "entities": [],
  "related_patterns": [
    "ai-native-orgs-move-to-review-and-orchestration"
  ],
  "source_urls": [
    "https://mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/from-campaigns-to-continuous-growth-ai-capabilities-shaping-marketing"
  ],
  "import_batch": "telegram-2026-07-17-new-sources-v3",
  "routes": {
    "html": "https://newruntime.com/signals/ai-reorganizes-marketing-around-search-and-orchestration/",
    "markdown": "https://newruntime.com/signals/ai-reorganizes-marketing-around-search-and-orchestration.md",
    "json": "https://newruntime.com/signals/ai-reorganizes-marketing-around-search-and-orchestration.json"
  },
  "source_format": "telegram-export-normalized-json"
}