{"type":"post","id":"openai-switches-chatgpt-ads-to-target-cpa-and-f52f59","slug":"openai-switches-chatgpt-ads-to-target-cpa-and-f52f59","title":"OpenAI switches ChatGPT Ads to Target CPA and Target CPC from November 9","description":"OpenAI is replacing maximum-bid controls with average-cost targets for new ChatGPT Ads campaigns beginning November 9, 2026.","retrieval_nugget":"OpenAI is replacing maximum-bid controls with average-cost targets for new ChatGPT Ads campaigns beginning November 9, 2026. The distinction matters to advertisers: a target CPA or CPC guides auction decisions but does not cap what an individual conversion or click costs, so campaign migration requires measurement and budget checks.","published_at":"2026-11-08","updated_at":"2026-11-08","record_date":"2026-11-08","date_kind":"published_at","topics":["ai-business-models","pricing"],"entities":["OpenAI","ChatGPT Ads","OpenAI Ads API"],"related_patterns":[],"novelty_label":"new_fact","what_changed":null,"prior_refs":[],"source_url":"https://help.openai.com/en/articles/20001634-bidding-strategies-and-how-pricing-works-in-chatgpt-ads","source_urls":["https://help.openai.com/en/articles/20001634-bidding-strategies-and-how-pricing-works-in-chatgpt-ads"],"schema_version":"newruntime-agent-readable-v0.2","stable_id":"post:openai-switches-chatgpt-ads-to-target-cpa-and-f52f59","status":"published","visuals":[],"editor":{"role":"editor","name":"Andrey Reshetnikov","profile":"https://newruntime.com/owner-profile.md","profile_json":"https://newruntime.com/owner-profile.json","same_as":["https://www.linkedin.com/in/reshetnikov1/","https://t.me/lapetuse"]},"routes":{"html":"https://newruntime.com/posts/openai-switches-chatgpt-ads-to-target-cpa-and-f52f59/","markdown":"https://newruntime.com/posts/openai-switches-chatgpt-ads-to-target-cpa-and-f52f59.md","json":"https://newruntime.com/posts/openai-switches-chatgpt-ads-to-target-cpa-and-f52f59.json"},"markdown_url":"https://newruntime.com/posts/openai-switches-chatgpt-ads-to-target-cpa-and-f52f59.md","next_reads":[{"type":"topic","path":"/topics/ai-business-models/","url":"https://newruntime.com/topics/ai-business-models/","title":"Ai Business Models","reason":"Explore the ai-business-models topic hub.","media_type":"text/html","markdown_url":"https://newruntime.com/topics/ai-business-models.md","json_url":"https://newruntime.com/topics/ai-business-models.json"},{"type":"topic","path":"/topics/pricing/","url":"https://newruntime.com/topics/pricing/","title":"Pricing","reason":"Explore the pricing topic hub.","media_type":"text/html","markdown_url":"https://newruntime.com/topics/pricing.md","json_url":"https://newruntime.com/topics/pricing.json"},{"type":"collection","path":"/posts/","url":"https://newruntime.com/posts/","title":"Field Notes","reason":"Open the latest editorial analysis.","media_type":"text/html","json_url":"https://newruntime.com/posts.json"},{"type":"collection","path":"/sources/","url":"https://newruntime.com/sources/","title":"Sources","reason":"See the original sources this archive cites.","media_type":"text/html"}]}