{"id":"nr-openai-describes-a-conversation-aware-chatgpt-ads-c8c989","slug":"openai-describes-a-conversation-aware-chatgpt-ads-c8c989","type":"post","title":"OpenAI describes a conversation-aware ChatGPT ads system","description":"OpenAI says its custom ad stack uses a post-trained language model to interpret conversation context and select ads separately from ChatGPT’s answer generation.","published_at":"2026-10-23","updated_at":"2026-10-23","record_date":"2026-10-23","date_kind":"published_at","topics":["ai-products"],"source_url":"https://openai.com/index/building-chatgpt-ad-stack/","source_urls":["https://openai.com/index/building-chatgpt-ad-stack/"],"verification_level":"source-inspected","schema_version":"newruntime-agent-readable-v0.2","stable_id":"post:openai-describes-a-conversation-aware-chatgpt-ads-c8c989","retrieval_nugget":"OpenAI says its custom ad stack uses a post-trained language model to interpret conversation context and select ads separately from ChatGPT’s answer generation. OpenAI says its ads system differs from conventional advertising built around a single search or page-view event because user intent can develop across multiple turns and conversations.","status":"published","visuals":[],"editor":{"role":"editor","name":"Andrey Reshetnikov","profile":"https://newruntime.com/owner-profile.md","profile_json":"https://newruntime.com/owner-profile.json","same_as":["https://www.linkedin.com/in/reshetnikov1/","https://t.me/lapetuse"]},"routes":{"html":"https://newruntime.com/posts/openai-describes-a-conversation-aware-chatgpt-ads-c8c989/","markdown":"https://newruntime.com/posts/openai-describes-a-conversation-aware-chatgpt-ads-c8c989.md","json":"https://newruntime.com/posts/openai-describes-a-conversation-aware-chatgpt-ads-c8c989.json"},"next_reads":[{"type":"topic","path":"/topics/ai-products/","url":"https://newruntime.com/topics/ai-products/","title":"Ai Products","reason":"Explore the ai-products topic hub.","media_type":"text/html","markdown_url":"https://newruntime.com/topics/ai-products.md","json_url":"https://newruntime.com/topics/ai-products.json"},{"type":"collection","path":"/posts/","url":"https://newruntime.com/posts/","title":"Field Notes","reason":"Open the latest editorial analysis.","media_type":"text/html","json_url":"https://newruntime.com/posts.json"},{"type":"collection","path":"/source-ledger.json","url":"https://newruntime.com/source-ledger.json","title":"Source Ledger","reason":"Inspect the public source evidence graph.","media_type":"application/json"}]}