{"type":"post","id":"build-plugins-for-claude-with-the-directory-submission-fe2989","slug":"build-plugins-for-claude-with-the-directory-submission-fe2989","title":"Build plugins for Claude with the directory submission portal","description":"Anthropic is turning Claude plugin distribution from a directory listing into a managed developer funnel with review and measurable post-launch discovery.","retrieval_nugget":"Anthropic is turning Claude plugin distribution from a directory listing into a managed developer funnel with review and measurable post-launch discovery.","published_at":"2026-09-25","updated_at":"2026-09-25","record_date":"2026-09-25","date_kind":"published_at","topics":[],"source_urls":["https://claude.com/blog/build-plugins-for-claude"],"schema_version":"newruntime-agent-readable-v0.2","stable_id":"post:build-plugins-for-claude-with-the-directory-submission-fe2989","status":"published","visuals":[],"editorial_provenance":{"schema_version":"newruntime-editorial-copy-v1","content_status":"source_grounded_final","final_copy_sha256":"sha256:6d4aeb875a29e472fa960746f50a89a2a885f7754b83bccccc212164495cd851","reviewed_at":"2026-09-25T19:00:47.955Z","source_evidence_count":1,"verified_claim_count":3,"site_analysis_schema_version":"newruntime-site-analysis-v1","site_object_kind":"field_note","observed_fact_count":3,"implication_count":2,"watch_condition_count":2,"related_record_count":0},"analysis":{"schema_version":"newruntime-site-analysis-v1","object_kind":"field_note","thesis":"Anthropic is turning Claude plugin distribution from a directory listing into a managed developer funnel with review and measurable post-launch discovery.","observed_facts":[{"text":"The directory submission portal is open to developers on paid Claude plans.","source_urls":["https://claude.com/blog/build-plugins-for-claude"]},{"text":"Developers can submit either a single remote MCP connector or a GitHub-hosted plugin bundle that combines MCP servers and Agent Skills.","source_urls":["https://claude.com/blog/build-plugins-for-claude"]},{"text":"The portal offers automatic validation and safety scanning, review status and feedback, and analytics for installs, listing views, and search-origin discovery.","source_urls":["https://claude.com/blog/build-plugins-for-claude"]}],"mechanism":"The portal couples submission-time validation and safety scanning with review feedback, approval, and publisher-controlled release timing. The mechanism is a platform workflow: technical and safety checks shape what enters the directory, then install, version, product-surface, listing-view, and search-origin data feed back into iteration. This makes discoverability and operational quality part of the same loop rather than separate concerns.","why_now":"Why now: Anthropic says a unified discovery experience across Claude and Claude Code will roll out over the coming weeks, making the submission workflow timely infrastructure for that surface.","implications":["The first implication is that extension teams can treat the Claude directory as a distribution channel with an observable conversion funnel, not merely a catalog.","Plugins provide a common packaging layer for MCP connectors and skills while allowing Claude Code-specific components such as hooks and agents."],"evidence_boundary":"The evidence boundary is that this is Anthropic’s product announcement; it does not establish review speed, approval rates, ranking rules, or whether analytics change developer outcomes.","watch_conditions":["The first watch condition is whether Anthropic publishes clearer review criteria, ranking behavior, or access beyond paid Claude plans.","Watch whether the promised unified discovery experience materially changes plugin discovery across Claude and Claude Code."],"related_records":[],"new_branch_reason":"This begins a distinct analytical record because the supplied source establishes a new submission-and-analytics workflow, while no prior New Runtime record was supplied that documents this specific operational change."},"editor":{"role":"editor","name":"Andrey Reshetnikov","profile":"https://newruntime.com/owner-profile.md","profile_json":"https://newruntime.com/owner-profile.json","same_as":["https://www.linkedin.com/in/reshetnikov1/","https://t.me/lapetuse"]},"routes":{"html":"https://newruntime.com/posts/build-plugins-for-claude-with-the-directory-submission-fe2989/","markdown":"https://newruntime.com/posts/build-plugins-for-claude-with-the-directory-submission-fe2989.md","json":"https://newruntime.com/posts/build-plugins-for-claude-with-the-directory-submission-fe2989.json"},"next_reads":[{"type":"collection","path":"/posts/","url":"https://newruntime.com/posts/","title":"Field Notes","reason":"Open the latest editorial analysis.","media_type":"text/html","json_url":"https://newruntime.com/posts.json"},{"type":"collection","path":"/source-ledger.json","url":"https://newruntime.com/source-ledger.json","title":"Source Ledger","reason":"Inspect the public source evidence graph.","media_type":"application/json"}]}