{"type":"analysis","id":"analysis:research-meta-s-intelligent-delivery-a-shared-request-value-model-steers-ad-compute-with","slug":"research-meta-s-intelligent-delivery-a-shared-request-value-model-steers-ad-compute-with","title":"Meta's Intelligent Delivery: a shared request-value model steers ad compute, with gains reported loosely","description":"Meta's post describes a shared model that predicts which ad requests deserve more compute, stacked allocators for region, hardware and host, and AI agents that propose tuning changes. The reported gains are real but coarse: a cumulative ~10% ranking improvement since 2017 and an offline-only 20% benchmark gain, with no compute-savings figure.","published_at":"2026-11-12T22:00:00.000Z","updated_at":"2026-11-12T22:00:00.000Z","record_date":"2026-11-12","topics":["retrieval","agents","routing","research"],"source_urls":["https://engineering.fb.com/2026/11/11/ml-applications/intelligent-delivery-serve-better-ads","https://www.socialmediatoday.com/news/meta-highlights-improvements-to-its-ad-serving-program/816289/"],"language":"en","routes":{"html":"https://newruntime.com/analysis/research-meta-s-intelligent-delivery-a-shared-request-value-model-steers-ad-compute-with/","markdown":"https://newruntime.com/analysis/research-meta-s-intelligent-delivery-a-shared-request-value-model-steers-ad-compute-with.md","json":"https://newruntime.com/analysis/research-meta-s-intelligent-delivery-a-shared-request-value-model-steers-ad-compute-with.json"},"author":{"role":"author","name":"Andrey Reshetnikov","profile":"https://newruntime.com/owner-profile.md","profile_json":"https://newruntime.com/owner-profile.json","same_as":["https://www.linkedin.com/in/reshetnikov1/","https://t.me/lapetuse"]},"editorial_provenance":{"desk":"authorial","target_ref":"deep_research:72bef7f9-5f63-417e-b326-127d47dc478d","authorial_article_id":"72bef7f9-5f63-417e-b326-127d47dc478d"},"markdown_url":"https://newruntime.com/analysis/research-meta-s-intelligent-delivery-a-shared-request-value-model-steers-ad-compute-with.md","retrieval_nugget":"Meta's post describes a shared model that predicts which ad requests deserve more compute, stacked allocators for region, hardware and host, and AI agents that propose tuning changes.","next_reads":[{"type":"topic","path":"/topics/retrieval/","url":"https://newruntime.com/topics/retrieval/","title":"Retrieval","reason":"Explore the retrieval topic hub.","media_type":"text/html","markdown_url":"https://newruntime.com/topics/retrieval.md","json_url":"https://newruntime.com/topics/retrieval.json"},{"type":"topic","path":"/topics/agents/","url":"https://newruntime.com/topics/agents/","title":"Agents","reason":"Explore the agents topic hub.","media_type":"text/html","markdown_url":"https://newruntime.com/topics/agents.md","json_url":"https://newruntime.com/topics/agents.json"},{"type":"collection","path":"/analysis/","url":"https://newruntime.com/analysis/","title":"Analysis","reason":"Open the latest authorial analysis.","media_type":"text/html","json_url":"https://newruntime.com/analysis.json"},{"type":"collection","path":"/sources/","url":"https://newruntime.com/sources/","title":"Sources","reason":"See the original sources this archive cites.","media_type":"text/html"}]}