{"type":"analysis","id":"analysis:rerank-5-costs-about-a-tenth-of-a-cent-per-query-and-our-bet-is-that-cohere","slug":"rerank-5-costs-about-a-tenth-of-a-cent-per-query-and-our-bet-is-that-cohere","title":"Rerank 5 costs about a tenth of a cent per query, and our bet is that Cohere earns its margin in Vault, not the API","description":"Rerank 5 lists at $0.02 to $0.05 per million tokens. Cohere sells it through the per-token API and through dedicated Model Vault deployments, and NVIDIA says Cohere plans to add a confidential bare-metal option to Vault. We think the money is in the dedicated tier. That is our hypothesis, not anything Cohere has said, and there is a simpler explanation that fits the evidence just as well.","published_at":"2026-10-23T14:00:00.000Z","updated_at":"2026-10-23T14:00:00.000Z","record_date":"2026-10-23","topics":["trends"],"source_urls":["https://cohere.com/blog/rerank-5","https://blogs.nvidia.com/blog/confidential-computing-model-builders-infrastructure","https://cohere.com/blog/rethinking-confidence-in-reasoning-models","https://t.me/qwgai/1521"],"language":"en","routes":{"html":"https://newruntime.com/analysis/rerank-5-costs-about-a-tenth-of-a-cent-per-query-and-our-bet-is-that-cohere/","markdown":"https://newruntime.com/analysis/rerank-5-costs-about-a-tenth-of-a-cent-per-query-and-our-bet-is-that-cohere.md","json":"https://newruntime.com/analysis/rerank-5-costs-about-a-tenth-of-a-cent-per-query-and-our-bet-is-that-cohere.json"},"author":{"role":"author","name":"Andrey Reshetnikov","profile":"https://newruntime.com/owner-profile.md","profile_json":"https://newruntime.com/owner-profile.json","same_as":["https://www.linkedin.com/in/reshetnikov1/","https://t.me/lapetuse"]},"editorial_provenance":{"desk":"authorial","target_ref":"story_cluster:cohere-launches-rerank-5-5a5b397d6ddd","authorial_article_id":"e161b3de-2081-4a37-92db-b7f5790ad9c6"},"next_reads":[{"type":"topic","path":"/topics/trends/","url":"https://newruntime.com/topics/trends/","title":"Trends","reason":"Explore the trends topic hub.","media_type":"text/html","markdown_url":"https://newruntime.com/topics/trends.md","json_url":"https://newruntime.com/topics/trends.json"},{"type":"collection","path":"/analysis/","url":"https://newruntime.com/analysis/","title":"Analysis","reason":"Open the latest authorial analysis.","media_type":"text/html","json_url":"https://newruntime.com/analysis.json"},{"type":"collection","path":"/source-ledger.json","url":"https://newruntime.com/source-ledger.json","title":"Source Ledger","reason":"Inspect the public source evidence graph.","media_type":"application/json"}]}